Privacy Policy

This Privacy Policy describes how Jakob Merkel ("we," "us," "our") collects, uses, and protects information when you visit our website at jakobmerkel.com or contact us.

What we collect

We collect only what we need to respond to you and to keep our website working well:

• Form submissions. When you fill out our contact form, we receive the name, phone number, service selected, optional message, and an optional checkbox indicating whether you have used us before.
• Phone click records. When you tap a phone number on our site, we record that the click happened and which page it came from, so we can match it back to the page that prompted it.
• Anonymous page view data. Standard server logs and analytics record your visit time, pages viewed, device type, and rough geographic region. We do not see your name or address from this data.

How we use it

Your information is used to:

• Contact you about the service you requested.
• Improve our service quality based on what customers ask for most.
• Measure how our site is performing and which pages help people find us.

We do not sell your information. We do not share it with marketers. We do not email you promotions you did not ask for.

Third-party analytics

We use Google Analytics and Microsoft Clarity to measure site traffic and behavior in aggregate.

Page attribution

When you tap a phone number or submit the contact form, we send the analytics tools above a label for the page you were on (for example, "pricing" or "contact") so we can see which pages prompt people to reach out. We do not set our own tracking cookie and we do not build a visitor profile. The only thing stored in your browser is a temporary flag that clears when you close the tab. None of this identifies you personally unless you submit the form.

How long we keep it

Form submissions are kept as long as needed to serve you, plus a reasonable record-keeping window for our business. Analytics data is retained per the default settings of the services listed above.

Security

We protect your information with reasonable technical safeguards. No system is perfectly secure, but we treat your data the way we treat our own.

Children

Our services and our website are not directed to children under 13. We do not knowingly collect information from children.

Changes

We may update this policy from time to time. The "last updated" date at the top of this page reflects the latest revision.

Contact

Questions about this policy? Reach us at contact@jakobmerkel.com.