I used to build pretty websites.

The story

1. 01December 2017Where it started

   I built pretty websites.

   I built websites on the side and judged them by how they looked, not by whether anyone's phone rang.

2. 02Late 2025The turning point

   Then I built one for calls.

   I rebuilt a client's website around one job: getting calls. Their Google Search Console, Google's own count of how often you show up, ticked up. Small, but it moved, and I never went back.

3. 031 January 2026All in

   I went full-time.

   Before that I had a clothing brand that did not work.

   Why it failed

4. 041 April 2026The name

   It became More Calls Digital.

   Named for the one thing it does: more calls for home service businesses.

5. 05August 2026Out of room

   Then I ran out of room.

   I had more work than I could do well. So I paused, rebuilt how the agency works, and wrote all of it down.

6. 067 October 2026What came next

   That writing became Agency Launch.

   A free community where I share the systems I actually use, so you do not have to work it all out from scratch.

   What is inside

What I believe

Most small agencies stall on two things: they charge too little, or nobody knows they exist. Neither gets fixed by working harder on delivery.

A website is judged by one thing: whether the phone rings. Not how it looks.

Traffic only counts if the people could actually hire you. I would rather get 10 visitors from a stupidly specific search than build another broad page that gets buried on page six.

A page with no number beats a page with a soft one. Once one figure is rounded up, people cannot tell which of the others are real.

Free content should actually help. You should not have to pay me to get a real answer.

What I won't do

• Post revenue screenshots or round a number up.
• Sell something before it exists, or call something done before it is.
• Teach a stage I have not been through myself.

More Calls Digital stays my main business. On YouTube I teach it for free.