Primary Goal
Build a consistent brand people recognize + return to
Main conversion target for this website.
Brand Identity Case Study
The Wandering Buffalo
Brand identity + content system
The Wandering Buffalo is a brand case study focused on build a consistent brand people recognize + return to. This work prioritized a faster path from first impression to high-intent action while maintaining a clean visual standard.
Project Outcome
Annual reach scaled from 0 to 4.68M in 3 years
Measured by conversion quality and action clarity.
Scope
Brand identity + content system
Defined early to keep execution focused and efficient.
Market
Tampa Bay and surrounding markets
Localized decision-making and trust positioning.
Business Context
The brand needed a scalable system to support fast content output while staying recognizable across every touchpoint.
Audience Focus
Returning followers and new audience segments who need a clear, recognizable visual identity across content and campaigns.
Constraints We Designed Around
- Keep identity distinct while staying flexible across channels.
- Align visual decisions with conversion and growth goals.
- Build reusable systems so output stays consistent over time.
Strategy
What shaped the direction
Ownable Identity
Built a memorable visual language that is identifiable at a glance across digital touchpoints.
System Over One-Offs
Created reusable rules for typography, color, and layout so execution stays consistent as content scales.
Content + Conversion Fit
Aligned branding choices with real behavior goals, not just style preference.
Execution
How this moved from idea to launch
01
Positioning
Focus: Brand intent and audience expectations
Output: Narrative direction and differentiation map.
02
Identity System
Focus: Logo, type, palette, and component language
Output: Core visual toolkit for repeatable execution.
03
Application
Focus: Real channel usage and format behavior
Output: Production examples for social, web, and campaign content.
04
Rollout
Focus: Guidelines and handoff standards
Output: Scalable brand system ready for ongoing content operations.
Deliverables
What was shipped
Delivered
- Identity direction and positioning
- Logo and typographic system
- Color and layout specification
- Content templates and usage rules
- Brand guideline and rollout package
Tools + Stack
- Photoshop
- Illustrator
- Final Cut Pro
- Shopify
- Squarespace
- YouTube
- Twitter/X
Outcome
What changed after launch
The identity system created consistency at scale and supported sustained audience growth across high-volume content.
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