Privacy Policy

1. Introduction

This privacy policy explains how information is collected, used, and protected when you use this website and related services. It also explains how consent-based tracking works across analytics and marketing tools.

2. Information Collected

The following information may be collected:

• Contact form details you submit, such as name, email, service selection, and message content.
• Review request details you submit, including website URL, goals, and friction points.
• Scheduling details handled through embedded booking tools.
• Basic usage and device data, such as IP address, browser type, page views, and interaction events.
• Cookie and consent data used for website functionality and consent preferences, including admin session cookies.

3. How Information Is Used

Information is used to:

• Respond to inquiries and provide requested services.
• Review submitted websites and provide recommendations.
• Process and deliver booking and communication workflows.
• Improve website performance, messaging, and conversion flow.
• Measure conversion events such as CTA clicks, form submissions, form completion, and booking actions.
• Protect the website against abuse, spam, and unauthorized access.

4. Tracking Stack and Service Providers

Information may be processed by specific third-party providers used to run this website, including:

• Google Analytics (GA4): page analytics and event measurement.
• Meta Pixel: ad attribution and conversion measurement.
• HubSpot scripts: marketing analytics and form tooling on selected pages.
• Supabase for form data storage.
• Resend for form notification emails.
• Cal.com for scheduling embeds.
• Typeform for feedback form embeds.
• Hosting and deployment infrastructure.

These providers only receive the information needed to perform their function and are used to support normal website operations.

5. Cookie Consent and Tracking Controls

Analytics and marketing scripts (Google Analytics, Meta Pixel, and HubSpot where applicable) are loaded only after consent is accepted through the cookie prompt. Rejected consent prevents those scripts from loading.

• Consent state is stored in local browser storage and a cookie.
• Consent storage duration is approximately 12 months (365 days) unless cleared sooner by the user.
• You can reopen and change consent using the website’s Cookie settings control in the footer.

6. Data Sharing

Personal information is not sold. Information may be disclosed only when required by law, to enforce legal rights, or to protect website security and users.

7. Data Retention

Submitted form data is retained as needed to provide services, maintain records, and support operations. Data may be removed on request unless retention is required for legal or operational reasons.

8. Your Choices

• You can choose not to submit forms or booking data.
• You can update consent from Cookie settings and disable cookies in browser settings.
• You can request access, correction, or deletion by contacting the email below.

9. Security

Reasonable technical and operational safeguards are used to protect submitted information. No method of internet transmission or storage can be guaranteed as completely secure.

10. Third-Party Websites

This website may link to third-party websites. Their privacy and data practices are controlled by their own policies, not this website.

11. Changes to This Policy

This privacy policy may be updated from time to time. Updates will be posted on this page with a revised date.

12. Contact

For privacy questions or requests, contact contact@jakobmerkel.com.

You can also return to the contact page.