Primary Goal
Turn more visitors into calls + quote requests
Main conversion target for this website.
Client Website Case Study
Target Set
Landing page rebuild + SEO · Orange Park, FL
Target Set is a website case study focused on turn more visitors into calls + quote requests. This work prioritized a faster path from first impression to high-intent action while maintaining a clean visual standard.
Project Outcome
More quote requests + cleaner CTA path
Measured by conversion quality and action clarity.
Scope
Landing page rebuild + SEO
Defined early to keep execution focused and efficient.
Market
Orange Park, FL
Localized decision-making and trust positioning.
Business Context
The website needed to speak to high-risk security buyers quickly while balancing authority, trust, and clear consultation actions.
Audience Focus
Local service buyers comparing multiple providers quickly, often on mobile, and looking for immediate trust and a clear next action.
Constraints We Designed Around
- Keep the page lightweight and fast while still feeling premium.
- Reduce friction between first impression and contact action.
- Make trust and credibility visible before asking for commitment.
Strategy
What shaped the direction
Offer Clarity First
Reframed first-screen messaging around the business outcome so visitors immediately understand why this website exists.
Trust Before Ask
Moved proof elements (experience, ratings, credibility cues) next to key decisions to reduce hesitation before contact.
Single Conversion Path
Reduced competing actions and aligned section order to one clear conversion flow: problem -> proof -> action.
Execution
How this moved from idea to launch
01
Discovery
Focus: Offer, audience, and conversion target
Output: Messaging priorities and conversion hierarchy.
02
Structure
Focus: Section order and page flow
Output: Wireframe focused on scanning speed and CTA intent.
03
Design + Build
Focus: Visual system and responsive implementation
Output: Production-ready website optimized for mobile behavior.
04
Launch
Focus: Tracking + QA + handoff
Output: Live website with measurable conversion actions.
Deliverables
What was shipped
Delivered
- Conversion-first page architecture
- Message hierarchy and headline system
- Responsive design and component styling
- CTA and contact flow optimization
- Launch QA and conversion tracking setup
Tools + Stack
- ChatGPT
- WordPress
- Visual Studio Code
- Adobe Photoshop
- Adobe Illustrator
- Google Analytics
Outcome
What changed after launch
The new direction improved clarity for a complex offer, leading to stronger quote-intent behavior and a cleaner path to consultation.
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