Concept Goal
Get beginners in the door + keep them showing up
Target conversion behavior this concept was designed to improve.
Concept Case Study
MMA Gym
High-conversion homepage concept
MMA Gym is a concept website case study focused on reducing beginner hesitation and creating a faster trial-booking path. This exploratory direction was not commissioned by a client.
Expected Outcome
Stronger trial flow + faster path to the schedule
Projected conversion and clarity outcome from this direction.
Scope
High-conversion homepage concept
Defined early to keep execution focused and efficient.
Market
Tampa Bay and surrounding markets
Localized decision-making and trust positioning.
Concept Context
The concept focused on reducing beginner hesitation and moving prospects from first visit to trial booking with less decision fatigue.
Audience Focus
Local service buyers comparing multiple providers quickly, often on mobile, and looking for immediate trust and a clear next action.
Constraints We Designed Around
- Keep the page lightweight and fast while still feeling premium.
- Reduce friction between first impression and contact action.
- Make trust and credibility visible before asking for commitment.
Strategy
What shaped the concept direction
Offer Clarity First
Reframed first-screen messaging around the business outcome so visitors immediately understand why this website exists.
Trust Before Ask
Moved proof elements (experience, ratings, credibility cues) next to key decisions to reduce hesitation before contact.
Single Conversion Path
Reduced competing actions and aligned section order to one clear conversion flow: problem -> proof -> action.
Execution
How this moved from idea to prototype
01
Discovery
Focus: Offer, audience, and conversion target
Output: Messaging priorities and conversion hierarchy.
02
Structure
Focus: Section order and page flow
Output: Wireframe focused on scanning speed and CTA intent.
03
Design + Build
Focus: Visual system and responsive implementation
Output: Production-ready website optimized for mobile behavior.
04
Launch
Focus: Tracking + QA + handoff
Output: Live website with measurable conversion actions.
Deliverables
What was designed in this concept
Concept Deliverables
- Conversion-first page architecture
- Message hierarchy and headline system
- Responsive design and component styling
- CTA and contact flow optimization
- Launch QA and conversion tracking setup
Tools + Stack
- Visual Studio Code
- Adobe Photoshop
- ChatGPT
- HTML
- CSS
Outcome
Expected impact from this concept
The rebuilt flow made class selection simpler and improved how quickly new visitors reached the trial path.
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