Client: Coast 2 Coast Inspection Services
Industry: Home Inspections
Project Type: New Website Development
1. Project Overview
Background: Coast 2 Coast Inspection Services provides homebuyers with thorough, technology-driven inspections to ensure they make informed investment decisions. Led by experienced inspectors Jonathan Shaw and Nicholas Cox, the company prioritizes accuracy, transparency, and client education. They deliver detailed yet easy-to-understand reports, offering peace of mind throughout the home-buying process.
Objective: Coast 2 Coast Inspection Services wanted to establish their online presence from the ground up with a professional website. Their goal was to build credibility, make it easy for potential clients to learn about their services, and generate leads. They needed a website that clearly communicated their expertise, service areas, and the value of their home inspections while providing a seamless user experience.
Challenges: As a new business without an existing website, Coast 2 Coast Inspection Services faced challenges in establishing credibility and reaching potential clients online. Without a digital presence, they relied solely on word-of-mouth and offline referrals, limiting their growth. They needed a website to showcase their expertise, streamline the booking process, and provide essential information to homebuyers and real estate professionals.
2. The Solution
Key Features Implemented:
Modern, responsive web design → Provided a smooth browsing experience across all devices.
SEO optimization for better search rankings → Optimized with local keywords to boost Google visibility and attract homebuyers and real estate professionals.
Google Business Profile setup → For Google reviews and building a credible business.
User-friendly navigation and call-to-action buttons → A simple menu and clear call-to-action buttons make booking an inspection easy.
Mobile and tablet optimization → Mobile traffic ranges from 60-75% for service-based businesses like home inspection services.
Technology Stack:
Framer → Website Building
Notion → Project Planning
Adobe Photoshop & Illustrator → Logo Revamp and Image Design
ChatGPT → Copywriting and Idea Generation
3. Implementation Process
Phase 1: Research & Strategy Development
Phase 2: Logo Revamping
Phase 3: Development & Testing
Phase 4: SEO Optimization & Performance Enhancements
Phase 5: Launch & Post-Launch Support
4. Results & Impact
Project Outcomes:
Launched a professional website to establish an online presence
Improved brand credibility and trust with potential clients
Created a seamless user experience with clear navigation and CTAs
Optimized for search engines to attract homebuyers and real estate professionals